eCommerce Development
Global ecommerce sales is a $6 trillion global industry (statista), and Amazon is not the only retailer getting a piece of the pie. According to oecd.org, 26% ($2 trillion dollars!) of total ecommerce sales are generated by small and medium enterprises (SMEs).
With revenues like that, its no surprise that SME owners are optimistic about their online sales. When surveyed by DHL, 65% of respondents anticipated their e-commerce sales will increase year-over year, 24% expected a significant increase, and 41% foresaw steady gains. Only 6% of respondents expected to see a decrease in sales year-over-year.
Our eCommerce Solution
Choosing an ecommerce solution can be daunting; there are a lot of options, and a lot of details to consider. Here are the top 4 ecommerce systems, and why we choose to build custom online stores with WooCommerce:
- Shopify – 27% of online stores are built with Shopify, making it the most popular platform for selling on the internet. Its easy to use, has low initial costs, and is built to scale. Code access and integrations are limited, and there are extra transaction fees added to your sales. You do not own your platform. Shopify does, and you rent it.
- Wix – runs 19% of ecommerce websites. Its the simplest website builder, but its ecommerce functionality is limited. Like Shopify, your code access is limited, and you do not own your ecommerce platform.
- WooCommerce – 18% of the world’s online stores are built on WooCommerce. Its the software framework we use to provide ecommerce solutions to our customers. It gives users full control and ownership of their platform, provides limitless scalability, and customization. Since its built on top of WordPress, it has the best potential for SEO, especially when used in synergy with WordPress’ blogging features. WooCommerce is open-source technology with a large developer community. It requires technical knowledge to set up and implement.
- Squarespace – 12% of online stores operate on Squarespace. Squarespace is similar to Wix, offering a drag-and-drop template editor. Their template editor is less robust than Wix, but they have a larger amount of templates to start from.
Who is ecommerce development for?
A business or organization who:
- Wants to sell online, and wants to have full ownership of their ecommerce software
- Has a brick and mortar shop, and wants to supplement their profit with online sales
- Wants a system that integrates their web store with their in-store point-of-sale (POS) system for inventory and sales tracking
- Is looking to start a business selling products and services strictly online
- Has products or services they want to sell in national or global markets
- Wants better visibility in search engines for their products and services
- Wants to accept cryptocurrency in addition to traditional payment methods
Sunergos service synergies
- Paid Adverstising – Send potential buyers directly to your product pages
- Social Media Marketing – Build a large social media following, promote your store for free or pay to amplify your content
- Branding – Create a professional and consistent brand, so customers will trust buying from you online
- UI/UX Design -A seamless and enjoyable shopping experience is critical —frustrated users do not make purchases
- Analytics and Reporting – Know which channels are sending your site’s customers, and what type of behaviors they have on your pages
- Search Engine Optimization – A product page optimized for search engines can drive thousands of monthly buyers
- Conversion Rate Optimization – Use different purchase pages, descriptions, and layouts and test which ones work best
- Email Marketing – Create a mailing list of customers and send them updates, special offers, and incentives, creating repeat customers
eCommerce Development Packages
Essentials
For small businesses and startups looking to get selling quickly.
- WooCommerce installation & configuration
- WordPress website with a basic custom theme, including fonts, colors, logo placement, and digital assets you may already have
- Hosting setup and domain connection/configuration
- Essential pages setup (Home, Shop, About, Contact, Privacy Policy)
- Payment gateway integration (Stripe, PayPal, etc.)
- Basic shipping & tax setup
- Up to 10 products added by us
- In-depth training session on managing the store and managing products
- Mobile-friendly design
- Basic SEO setup (XML sitemap, integration to Google Search Console, meta titles and descriptions for each page)
- Analytics software with monthly user behavior, sales and website traffic reports
Price: $3,000
Growth
For growing businesses that need advanced functionality and marketing integration. Includes everything in the Essential Package, plus:
- Custom UI/UX Design for your homepage, product pages, product index pages, and blog; providing a unique and true-to-brand user experience
- Advanced product filtering and search functionality
- Email Marketing setup using Mailchimp or service provider of your choice
- Blog setup for Content Marketing
- Basic automation such as abandoned cart emails and order follow-ups
- Branded checkout experience
- Advanced technical SEO setup with validated structured data on every page, and monthly technical SEO reports to alert you to any potential search engine red flags.
- Live chat integration
- Up to 50 products added by us
Price: $6,000
Enterprise
For established businesses that need a fully customized, conversion-optimized WooCommerce store with marketing support.
Includes everything in the Growth Package, plus:
- Custom UI/UX Design for every page of your website
- Unlimited product uploads & bulk import setup
- Advanced product variations and custom fields
- Subscription and membership functionality
- Advanced SEO, Keyword optimization, and 12 months of Content Marketing
- PPC campaign setup (Google ads, Meta ads)
- Conversion Rate Optimization (A/B testing, heatmaps)
- 20 hours applied to your choice of Branding, Graphic Design, or Digital Media Assets creation
- Custom API integrations (CRM, ERP, etc.)
- And more
Price: $12,000+
Retainer Package
If you’re looking for a cost-effective way to grow your online store, our eCommerce retainer packages are a great option. Instead of a large upfront investment, we offer a performance-based plan billed at 5% of your online sales. This package includes our enterprise-level website service, ongoing paid ad management, technical SEO, content marketing, and design support.
